Inside Call of Duty®: Modern Warfare® 4 Launch Day Fueled by Monster Energy at Cosm Los Angeles

NOV 10, 2026

Monster Energy turned launch day into a night out in Inglewood, with fans, artists, fighters, skaters and Infinity Ward developers all under one roof.

By the time Cosm Los Angeles opened its doors to the public on October 23, the line of fans had wrapped around the building, with some having camped for several hours. It was Modern Warfare 4 launch day, and inside they’d get to play the new game, watch the first storyline of the competitive season get set live on stage, and share the room with actors, UFC fighters and Monster Energy’s skate team doing exactly the same thing.

“Bringing this launch to Cosm gave us an incredible opportunity to put fans, athletes and creators right in the middle of the action,” said Jordi Gayola, CMO of the Americas at Monster Energy. “It’s about bringing our worlds together and creating the kind of unforgettable experience that only Monster Energy can deliver.”

Launch Day Highlights
Date	Friday, October 23, 2026, the day Modern Warfare 4 released
Venue	Cosm Los Angeles, Hollywood Park, Inglewood
The screen	87-foot-diameter, 12K+ LED Shared Reality dome
On stage	A live edition of The Flank and the Launch Invitational groups reveal
Rewards window	Monster Energy tab codes redeemable through March 31, 2027

WHAT IS COSM, AND WHY HOLD A CALL OF DUTY LAUNCH THERE?

Cosm is an immersive entertainment venue in Hollywood Park, Inglewood, between SoFi Stadium and the Intuit Dome. The building runs 65,000 square feet and is built around an 87-foot-diameter 12K+ LED dome that wraps around the audience rather than facing it. Cosm calls the format Shared Reality: a screen big enough, bright enough and close enough to put a room full of people inside an event instead of in front of it.

Since the Los Angeles venue opened in 2024 with a live UFC card, that has mostly meant sport (UFC, Premier League, NCAA football, the US Open) alongside Cirque du Soleil and immersive art. Modern Warfare 4 launch night was something different.

So why does it work for a Call of Duty launch? Because launch day produces the moments a Call of Duty audience cares about most, and almost everyone experiences them alone, at home with a headset on. Monster Energy and Gaming World Media turned that around: launch-day Modern Warfare 4 in a building made for shared moments, with a full room playing, watching and reacting together.

WHAT WAS REVEALED ON THE FLANK AT COSM?

The Flank, the Call of Duty show hosted by retired pro Tommy “ZooMaa” Paparatto and Ben Nissim, ran a live edition from the venue and used it to reveal the groups for the Monster Energy CDL Launch Invitational.

The same broadcast brought the studio into the room. Infinity Ward developer Jacky Reynolds sat down with the hosts for an interview, giving fans who had been playing the game for a matter of hours a chance to hear directly from someone who helped build it.

The group reveal gave fans their first look at the matchups for the Monster Energy CDL Launch Invitational. Held two weeks later, the tournament brought together 12 Call of Duty League teams and four Challengers teams for the first major competitive event of the Modern Warfare 4 season.

WHO SHOWED UP FOR MODERN WARFARE 4 LAUNCH DAY?

Launch night pulled from every corner of Monster Energy’s world. Actors O’Shea Jackson Jr., Trevor Jackson and Khleo Thomas were in the building, with Thomas rolling up in a Slingshot. Rapper Symba came through, as did Monster Energy UFC fighters Johnny Walker and Jalin Turner and LAFC forward Denis Bouanga.

On the gaming side, Monster Energy creators Jericho and Jaybroski and streamer Mr. DapperSam were on the sticks. Artists, athletes and creators also paired up for 2v2 matchups, with Tyler Rizzi, Johnny Walker and Denis Bouanga joining Jericho and Jaybroski among those taking turns. And in one of the night’s more unlikely sights, Monster Energy’s skate team, Ishod Wair, Filipe Mota and Elliot Sloan, swapped a skatepark for a Modern Warfare 4 lobby.

HOW DID FANS GET HANDS-ON WITH MODERN WARFARE 4?

Fans didn’t just watch their favorite Call of Duty creators play Modern Warfare 4 on launch day. They played alongside them.

Fans got their own shot in king-of-the-hill rounds: win and you stay on, lose and the next challenger takes your seat. The rest of the building was set up to be played in rather than walked through. Free-play stations ran inside, with more gameplay stations out on the deck, so anyone could get hands-on with the new game.

DMZ, the game’s extraction mode, also got its own spotlight: Infinity Ward game designer Roman Spazafumo led a gameplay showcase, giving the room a guided look at the mode on launch night.

WHAT ELSE WAS HAPPENING AROUND THE VENUE?

A heat press station turned out custom T-shirts, a DJ kept the night moving between segments, and exclusive merchandise giveaways ran through the evening.

The game spilled into the real world, too. A real-life display of the Monster Energy Operator Skin sat alongside a lineup of Polaris vehicles, including the DAGOR, which players can drive in Modern Warfare 4. Even the menu stayed on theme, with Korean-inspired dishes like kimchi mandu, Korean corn cheese nachos and gochujang-glazed wings, plus complimentary Monster Energy throughout the venue.

WHAT’S NEXT FOR THE MONSTER ENERGY X MW4 SEASON?

The launch event may be over, but the Monster Energy x Call of Duty campaign is still running. The tab code program continues through March 31, 2027. Participating 16 oz cans of Monster Energy Original, Monster Energy Zero Sugar and Monster Energy Zero Ultra carry codes worth 15 minutes of Double XP each, and the first five cans unlock a Large Decal, two weapon blueprints and two Operator Skins in Modern Warfare 4.

Upload your codes at callofduty.monsterenergy.com.

KEY TAKEAWAYS

• Launch Day Fueled by Monster Energy took the release of Call of Duty: Modern Warfare 4, a moment most players live through alone at home, and made it a shared night at Cosm Los Angeles in Inglewood on October 23, 2026. Monster Energy hosted it with Gaming World Media.
• The Invitational story began with a reveal, not a match: The Flank unveiled the Monster Energy CDL Launch Invitational groups at Cosm, and the tournament itself ran separately November 6–8.
• Players got a direct line to the people behind the game: Infinity Ward developer Jacky Reynolds on The Flank, and game designer Roman Spazafumo walking the room through DMZ.
• The guest list spanned film, music, UFC, soccer, skateboarding and streaming, and several of those guests picked up controllers instead of just posing for photos.
• The campaign outlasts the party: Monster Energy tab codes from participating cans are redeemable through March 31, 2027.